What exactly does WPInsight do?

WPInsight is a tracking and intelligence dashboard for WordPress.org plugins. Add the plugins you care about, and it keeps a daily record of how they’re performing — installs, downloads, search rankings, reviews, and growth milestones — then turns that history into charts, alerts, and competitor insights.

What WPInsight tracks

For every plugin you add, it records — automatically, once a day:

• Active installs and total downloads
• Keyword rankings on WordPress.org plugin search
• Reviews and ratings
• Versions and last-updated dates
• Growth milestones (install tiers reached over time)

Who it’s for

Plugin developers and teams who publish on WordPress.org and want to understand how their plugins are doing — and grow them — without manually checking the directory every day.

How it works

1. You add a plugin by its WordPress.org slug.
2. WPInsight pulls that plugin’s public data from WordPress.org.
3. A background job refreshes everything daily, building history over time.
4. You explore it through dashboards, tables, and charts — no manual data entry.

What you can do with it

• See the big picture — a live dashboard of your whole portfolio.
• Track rankings — keyword rank tracking on WordPress.org search.
• Watch growth — downloads, installs & milestones.
• Read the room — reviews and ratings.
• Size up rivals — competitor intelligence.
• Stay informed — notifications and Slack alerts.
• Improve your listing — How to rewrite a readme with AI.

Where the data comes from

Everything WPInsight shows is built from public WordPress.org data — the same information anyone can see on the plugin directory, just collected, kept as history, and analyzed for you. It doesn’t need access to your wp-admin, your site, or any private analytics.

The one exception is vulnerability data, which is mirrored from the public Wordfence Intelligence feed, refreshed every four hours. Each record links back to its original disclosure.

Plans

WPInsight offers a Free plan plus paid plans — Starter, Growth, and Enterprise — that raise your limits (more plugins, keywords, reviews, and longer rank history). Some integrations, like Slack, require a paid plan. See Billing & subscriptions.

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Ready to dive in? See Getting started with WPInsight.